There are few things more annoying than a website that doesn’t load quickly. Who wants to spend their time staring at a blank screen, after all? If visitors to your site find themselves in this situation, then they’re sure to navigate elsewhere – at a cost to your...
Recently I have been running some comparative industry data reports for a client, looking at individual site metrics such as overall organic search visibility, link data, quantifying numbers of quality links defined by TrustFlow 20+ domains. (Majestic). I thought that...
Over the past few years digital brand owners have had to become a lot more diligent about the nature of their link acquisition strategies. Pre-Penguin link development was a wild-west of link spam, trackbacks, comment spam, hacked forum links, and paid posts. It all...
Traditionally, the objective of PR was to work with media gatekeepers to help brands reach mass consumer audiences – whether via product launches, press releases or publicity stunts. With the advent of the internet the PR landscape has been transformed over the last...
Being found and organic visibility are high priorities for most businesses but it takes a sustained effort to get in that all-important first place. Obtaining high-quality backlinks remain a vital part of any digital strategy but they’re not always easy to obtain. The...
