by AuthorityCommunications | Digital PR
Over the past few years digital brand owners have had to become a lot more diligent about the nature of their link acquisition strategies. Pre-Penguin link development was a wild-west of link spam, trackbacks, comment spam, hacked forum links, and paid posts. It all...
by AuthorityCommunications | Insight
Traditionally, the objective of PR was to work with media gatekeepers to help brands reach mass consumer audiences – whether via product launches, press releases or publicity stunts. With the advent of the internet the PR landscape has been transformed over the last...
by AuthorityCommunications | Digital PR, Integrated Campaigns
Being found and organic visibility are high priorities for most businesses but it takes a sustained effort to get in that all-important first place. Obtaining high-quality backlinks remain a vital part of any digital strategy but they’re not always easy to obtain. The...
