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Link Development Strategy – The Quality Vs Quantity Debate

Link Development Strategy – The Quality Vs Quantity Debate

by AuthorityCommunications | Digital PR

Over the past few years digital brand owners have had to become a lot more diligent about the nature of their link acquisition strategies. Pre-Penguin link development was a wild-west of link spam, trackbacks, comment spam, hacked forum links, and paid posts. It all...
The Increasing Convergence Of Digital PR and SEO

The Increasing Convergence Of Digital PR and SEO

by AuthorityCommunications | Insight

Traditionally, the objective of PR was to work with media gatekeepers to help brands reach mass consumer audiences – whether via product launches, press releases or publicity stunts. With the advent of the internet the PR landscape has been transformed over the last...
Using Digital PR and SEO for an Integrated Approach

Using Digital PR and SEO for an Integrated Approach

by AuthorityCommunications | Digital PR, Integrated Campaigns

Being found and organic visibility are high priorities for most businesses but it takes a sustained effort to get in that all-important first place. Obtaining high-quality backlinks remain a vital part of any digital strategy but they’re not always easy to obtain. The...
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