At Authority we have led countless successful campaigns within the beauty sector. As well as many years of experience and a deep understanding of the marketplace, we have a extensive network of online media and influencer contacts who will significantly impact on the success of any campaign.
From promoting celebrity endorsements to product launch campaigns, we help to develop influencer and media relationships by creating shareable content ideas combined with engaging press outreach. We understand and communicate your brand’s story in a way that media, influencers and consumers are compelled to engage with.
From niche product launches to global brand campaigns, we adapt our strategy to ensure brands maximise their online exposure, and ensure that this is tied to their real business metrics and KPIs.
We are experts in gaining real media coverage, exposure and winning authority links within the mainstream press and the beauty sector. We can help your brand both reach your target audience, gain brand traction and also maintain these inline with business objectives while driving real sales growth.
Our PR team will work with your brand to develop a strategy comprising of content creation, a content calendar, identifying target lists of publications, websites and journalists.
It is this PR strategy expertise, in combination with our established networks of influencers and access to professional directories which enables us to work to a payment for success model.
“At Authority we use digital PR strategies to place high-value coverage and links onto high authority media and news websites.
The overriding objective is to channel trust and authority into the client domain, having a positive and defined impact on their organic search visibility.”