by AuthorityCommunications | Insight, Most popular
With the rise of AI and ML, voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask but cuts out typing, waiting for the page to load, and scrolling for answers. It also returns concise, accurate, and fast results....
by AuthorityCommunications | Insight
Over the last year, we have been placed in a situation which requires us to make some major changes in both our professional and business lives. Working from home can make you feel demotivated at times but it’s important to be grateful that your company can still...
by AuthorityCommunications | Most popular, SEO
SEO versus SEM is that recurring duo that puzzles the digital marketing world since it’s very beginnings, yet most people are still trying to wrap their heads around it. It’s time to bring this dilemma to an end by revealing, what they stand for, and the relationship...
by AuthorityCommunications | Insight
Businesses that have survived the second wave of COVID-19 may be considering reopening after lockdown is eased- but how should they gain customers trust and operate in a whole new business environment? With economic decline and strict social distancing measures to...
by AuthorityCommunications | Insight, Most popular
Many businesses understand how important on page engagement on their website is to increase their search engine success- but what does this mean exactly? On page engagement is when visitors on your site click on your web page, stay on your site and interact with it....
by AuthorityCommunications | Digital PR
To get ahead of competitors and hold your place, you need to continuously build on your brand awareness. When you think of brands such as Starbucks, Visa, and Heineken your brain can instantly think of their logo or brand colours, this is because big companies have...
by AuthorityCommunications | Digital PR
Having a small company doesn’t mean that you can’t compete with bigger businesses; you just need to be aware of the ways to promote your business online. There are many resources and online tools that you can use to achieve this – including this guide! Covering...
by AuthorityCommunications | SEO
When building a business online, the words ‘Search Engine Optimisation’ (SEO) can seem daunting and often, users who have just built a website don’t know where to start. SEO is a process in which you set up your website and content to show up through online search...
by AuthorityCommunications | Technical
There are few things more annoying than a website that doesn’t load quickly. Who wants to spend their time staring at a blank screen, after all? If visitors to your site find themselves in this situation, then they’re sure to navigate elsewhere – at a cost to your...
by AuthorityCommunications | Linkbuilding
Recently I have been running some comparative industry data reports for a client, looking at individual site metrics such as overall organic search visibility, link data, quantifying numbers of quality links defined by TrustFlow 20+ domains. (Majestic). I thought that...
