5 ways to optimise your website for voice search

With the rise of AI and ML, voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask but cuts out typing, waiting for the page to load, and scrolling for answers. It also returns concise, accurate, and fast results....

Tips for being professional during video calls

Over the last year, we have been placed in a situation which requires us to make some major changes in both our professional and business lives. Working from home can make you feel demotivated at times but it’s important to be grateful that your company can still...

SEM vs SEO – Everything You Need to Know

SEO versus SEM is that recurring duo that puzzles the digital marketing world since it’s very beginnings, yet most people are still trying to wrap their heads around it. It’s time to bring this dilemma to an end by revealing, what they stand for, and the relationship...

How to reopen your business post lockdown

Businesses that have survived the second wave of COVID-19 may be considering reopening after lockdown is eased- but how should they gain customers trust and operate in a whole new business environment? With economic decline and strict social distancing measures to...

How to improve your on-page engagement

Many businesses understand how important on page engagement on their website is to increase their search engine success- but what does this mean exactly? On page engagement is when visitors on your site click on your web page, stay on your site and interact with it....

7 ultimate ways to build brand awareness

To get ahead of competitors and hold your place, you need to continuously build on your brand awareness. When you think of brands such as Starbucks, Visa, and Heineken your brain can instantly think of their logo or brand colours, this is because big companies have...