An Easy Guide to Help You Promote Your Business Online

Having a small company doesn’t mean that you can’t compete with bigger businesses; you just need to be aware of the ways to promote your business online. There are many resources and online tools that you can use to achieve this – including this guide! Covering...

5 ways to improve your SEO in under an hour

When building a business online, the words ‘Search Engine Optimisation’ (SEO) can seem daunting and often, users who have just built a website don’t know where to start. SEO is a process in which you set up your website and content to show up through online search...

The Definitive Guide To Website Speed Optimisation

There are few things more annoying than a website that doesn’t load quickly. Who wants to spend their time staring at a blank screen, after all? If visitors to your site find themselves in this situation, then they’re sure to navigate elsewhere – at a cost...

To What Extent Does Link Quality Correlate With Rankings?

Recently I have been running some comparative industry data reports for a client, looking at individual site metrics such as overall organic search visibility, link data, quantifying numbers of quality links defined by TrustFlow 20+ domains. (Majestic). I thought that...

Link Development Strategy – The Quality Vs Quantity Debate

Over the past few years digital brand owners have had to become a lot more diligent about the nature of their link acquisition strategies. Pre-Penguin link development was a wild-west of link spam, trackbacks, comment spam, hacked forum links, and paid posts. It all...

The Increasing Convergence Of Digital PR and SEO

Traditionally, the objective of PR was to work with media gatekeepers to help brands reach mass consumer audiences – whether via product launches, press releases or publicity stunts. With the advent of the internet the PR landscape has been transformed over the last...