To get ahead of competitors and hold your place, you need to continuously build on your brand awareness. When you think of brands such as Starbucks, Visa, and Heineken your brain can instantly think of their logo or brand colours, this is because big companies have...
Having a small company doesn’t mean that you can’t compete with bigger businesses; you just need to be aware of the ways to promote your business online. There are many resources and online tools that you can use to achieve this – including this guide! Covering...
Over the past few years digital brand owners have had to become a lot more diligent about the nature of their link acquisition strategies. Pre-Penguin link development was a wild-west of link spam, trackbacks, comment spam, hacked forum links, and paid posts. It all...
Being found and organic visibility are high priorities for most businesses but it takes a sustained effort to get in that all-important first place. Obtaining high-quality backlinks remain a vital part of any digital strategy but they’re not always easy to obtain. The...
