We are ambitious, creative, agile and can make a huge difference to your marketing team with our effective digital fashion campaigns, outreach and link acquisition strategies.
At Authority we have countless successful campaigns within the fashion sector. Digital media has transformed the fashion PR landscape and has left many agencies struggling to make their mark.
As well as many years of traditional PR experience and a deep understanding of the fashion marketplace we also hold an in-depth understanding of digital. Both how online exposure works, and metrics and maximising your return on investment beyond undefined brand exposure and readership metrics.
Relationship-building with bloggers reached new levels of importance. We have a extensive network of press and influencer contacts who will significantly impact on the success of any campaign. From promoting celebrity endorsements to product launch campaigns, we help to develop influencer and media relationships by creating engaging, shareable content and effective press outreach ideas, we understand and communicate your brand’s story in a way that media, influencers and consumers are compelled to engage with.
From fashion range launches to global brand campaigns, we adapt our strategy to ensure brands maximise their online exposure, and ensure that this is tied to real business metrics and KPIs.
We are experts in gaining real media coverage, exposure and winning authority links within the mainstream press and the fashion sector. We can help you to both reach your target audience, gain brand traction and also maintain these inline with your business objectives driving real website traffic and sales growth.
Our PR team will work with your brand to develop a strategy comprising of content creation, a content calendar, identifying target lists of publications, websites and journalists.
It is this PR strategy expertise, in combination with our established networks of influencers and access to professional directories which enables us to work to a payment for success model.
“At Authority we use digital PR strategies to place high-value coverage and links onto high authority media and news websites.
The overriding objective is to channel trust and authority into the client domain, having a positive and defined impact on their organic search visibility.”