Homes & Interiors PR
At Authority we are homes and interiors PR specialists with a track-record of placing our creative coverage in top-tier online publications.
We work with highly influential journalists,editors and bloggers to place your products and brand story in clear view of your buying public. As well as many years of experience and a deep understanding of the marketplace we have a extensive network of press and influencer contacts who will significantly impact on the success of any campaign.
As a digital brand, we understand the challenges you face, and that’s why all our activity is designed to support your digital goals, and ultimately your commercial sales and marketing objectives.
With our experience we understand how to present your range and hero products creatively and find the most effective journalists, influencers and online publications.
From promoting celebrity endorsements to product launch campaigns, we help to develop influencer and media relationships by creating shareable content and engaging press outreach ideas. We understand and communicate your brand’s story in a way that media, influencers and consumers are compelled to engage with.
We learn and continually adapt our strategy to ensure brands maximise their online exposure, and ensure that this is tied to real business metrics and KPIs.
We are experts in gaining real media coverage, exposure and winning authority links within both the mainstream press and the homes and interiors sector. We can help you to reach your target audience, gain brand exposure and also maintain this activity while driving real sales growth.
Our PR team will work with your brand to develop a strategy comprising of content creation, a content calendar, identifying target lists of publications, websites and journalists.
It is this PR strategy expertise, in combination with our established networks of influencers and access to professional directories which enables us to work to a payment for success model.
“At Authority we use digital PR strategies to place high-value coverage and links onto high authority media and news websites.
The overriding objective is to channel trust and authority into the client domain, having a positive and defined impact on their organic search visibility.”