PAY-PER-RESULTS PR FOR FOOD & DRINK BRANDS
Authority is a pay-per-results PR service.
We earn high-value coverage from the world’s leading online publications and news outlets.
FOOD & BEVERAGES INDUSTRY DIGITAL MARKETING AGENCY BASED IN LONDON
The food and beverage industry is a competitive market. Whether you are looking to make an impact on the restaurant scene or just want your products in stores, you need to know how to get ahead of the competition.
Marketers and business owners in the food and beverage industry are always looking for new ways to make their products stand out.
Our pay-as-you-go system makes is an effective, less expensive way make your brand’s voice heard in the F&B industry. Let’s talk!
BEST DIGITAL MARKETING & PR FOR THE FOOD & DRINKS INDUSTRY
It is critical to understand how PR can help your business. While online marketing helps promote what you are already selling, digital PR draws attention to something new that needs exposure. Whether you are a business owner or a marketing manager, you need to know how digital media affects your brand in the F&B industry.
When it comes to food and drinks, consumers use their phones every second of the day to discover businesses like yours. So make sure you are taking advantage of online PR to get as much visibility as you can and grow your brand authority in the food and drinks market.
We are a marketing agency with a gift for managing brand growth for businesses active in the food and drinks sector. We help brands to boost their authority within the F&B market by expanding their online visibility through our digital PR and content outreach & distribution strategies.
Our expertise comes from years of cultivated relationships – we speak to journalists across all major online publications and bloggers from niche websites every day, supplying them with new, engaging content written by us.
Get your F&B brand’s story heard with our pay-as-you-go system. Let’s talk about it!
Recent coverage
We regularly earn coverage from publications as diverse as these:
Achieved Placements
How can we help your brand stand out in the
Food & drink industry?
- Securing positive brand exposure and coverage in relevant publications
- Reaching new target audiences and consumers
- Boosting direct site traffic and visitors
- Gaining an edge over your competitors
Our clients
Brands that we have worked with include
What success digital PR looks like
Newsjacking
Keeping a close eye on breaking industry news, we offer journalists unique content that taps into trending topics. For example, when “autumn drinks” was trending, we made sure our client Coffee Direct served up a click-worthy recipe, winning links in the likes of Heart.co.uk and HuffPost.
Expert-led editorial
Identifying a company’s experts, we leverage in-house insights to send new, relevant content to our global press list. For our client Nonna Box, we used the team’s in-depth knowledge of pasta cooking techniques to gain effective link placements in some of the UK’s most popular online sites such as Metro, Delish, Stylist and Sheerluxe.
Gift guides and product roundups
From Black Friday to Cyber Monday, we capitalise on key e-commerce sales dates to gain prime coverage opportunities for the brands we work with.
Surveys
Carrying out a consumer survey or commenting on new research enables us to position clients as thought-leaders while earning high-profile coverage; such as this recent example for Personalised.co in The Sun.
TRANSFORM YOUR DIGITAL PR STRATEGIES TODAY
We’re always keen to chat with anyone who wants to grow their visibility through Digital PR.
What’s our process?
Our four-step process is designed to provide optimum organic growth and ROI for your business.
Strategy
Getting to know your brand, KPIs and target audience, helps us understand the types of coverage that will deliver the best results for your business
Creativity
Great content and coverage will only deliver results if it is seen and consumed. At Authority, our talented team of designers are always on hand to produce engaging on-brand assets and visuals for our campaigns.
Promotion
Drawing on 20 years of experience working in the global media industry, our distribution list of press contacts is as extensive as our expert knowledge of the ever-changing online media landscape.
After identifying a business’ target publications and contacts, we apply a mix of proactive and reactive strategies to maximise the opportunity of securing quality coverage.
TAKE YOUR FIRST STEP TODAY
We’ve got experience in dozens of industries, with clients of all shapes and sizes. We can find a way to work with most budgets, so get in touch with your needs.