PAY-AS-YOU-GO DIGITAL PR & LINK-BUILDING FOR F&B BRANDS

Authority is a pay-as-you-go digital PR and link-building service.

We earn high-value coverage from the world’s leading online publications and news outlets.

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We go beyond brand awareness and focus on the commercial impact of coverage. Our Digital PR tactics generate “Google safe” links, boosting organic search visibility and achieving measurable results such as traffic, rankings and sales.

The best part: You only pay when you get results.

It’s the most cost-effective, risk-free and transparent way to grow your business online

Recent coverage

We regularly earn coverage from publications as diverse as these:

Achieved Placements

How can we help your brand stand out in the
F&B industry?

Our link-building solutions align digital PR with your business objectives, channelling trust and authority to your domain. This approach brings a huge range of business benefits, including:

  • Securing positive brand exposure and coverage in relevant publications
  • Reaching new target audiences and consumers
  • Boosting direct site traffic and visitors
  • Increasing organic traffic
  • Improving website search rankings and visibility
  • Gaining an edge over your competitors

Why does your F&B business need
link-building services?

Links (aka backlinks) play a crucial role in how your site ranks on Google and other popular search engines.  

Links are Google’s most reliable measure of a website’s quality. It is hard to earn editorial coverage from mainstream and industry news sites, so a website that has links from those kinds of sites is seen as doing something right. 

At Authority, we ensure every link we generate is from a trustworthy and reputable source. We focus on earning high-authority coverage. We never pay for links. The service is completely organic.

Our clients

Brands that we have worked with include

What success link placement looks like

We use a dynamic mix of proactive and reactive strategies to earn high-value links for our clients, including:

Newsjacking

Keeping a close eye on breaking industry news, we offer journalists unique content that taps into trending topics. For example, when “autumn drinks” was trending, we made sure our client Coffee Direct served up a click-worthy recipe, winning links in the likes of Heart.co.uk and HuffPost.

 

Expert-led editorial

Identifying a company’s experts, we leverage in-house insights to send new, relevant content to our global press list. For our client Nonna Box, we used the team’s in-depth knowledge of pasta cooking techniques to gain effective link placements in some of the UK’s most popular online sites such as Metro, Delish, Stylist and Sheerluxe.

 

Gift guides and product roundups

From Black Friday to Cyber Monday, we capitalise on key e-commerce sales dates to gain prime coverage opportunities for the brands we work with.

 

Surveys

Carrying out a consumer survey or commenting on new research enables us to position clients as thought-leaders while earning high-profile coverage; such as this recent example for Personalised.co in The Sun.

 

TRANSFORM YOUR LINK BUILDING TODAY

We’re always keen to chat with anyone who wants to grow their visibility through Digital PR.

 

Our pay-as-you-go model

Links (aka backlinks) play a crucial role in how your site ranks on Google and other popular search engines.

Links are Google’s most reliable measure of a website’s quality. It is hard to earn editorial coverage from mainstream and industry news sites, so a website that has links from those kinds of sites is seen as doing something right.

At Authority, we ensure every link we generate is from a trustworthy and reputable source. We focus on earning high-authority coverage. We never pay for links. The service is completely organic.

What’s our process?

Our four-step process is designed to provide optimum organic growth and ROI for your business.

1

Strategy

Getting to know your brand, KPIs and target audience, helps us understand the types of links and coverage that will deliver the best results for your business

2

Creativity

If you want to stand out in today’s noisy digital landscape, effective link-building must be supported by creative content. At Authority, our talented team of designers are always on hand to produce engaging on-brand assets and visuals for our campaigns.

3

Promotion

Great content and coverage will only deliver results if it is seen, consumed and most importantly, linked.

Drawing on 20 years of experience working in the global media industry, our distribution list of press contacts is as extensive as our expert knowledge of the ever-changing online media landscape.

After identifying a business’ target publications and contacts, we apply a mix of proactive and reactive strategies to maximise the opportunity of securing quality coverage.

4

Additional Services

Authority isn’t an SEO agency or a digital PR firm; we combine our expertise in both areas to deliver safe, strategic and scalable link-building services. However, if required, our in-house SEO experts can offer deeper-level SEO consultation.

 

TAKE YOUR FIRST STEP TODAY

We’ve got experience in dozens of industries, with clients of all shapes and sizes. We can find a way to work with most budgets, so get in touch with your needs.

TRANSFORM YOUR LINK BUILDING TODAY

If you’re keen to try out a campaign – or just to learn more – get in touch using the form below