Authority is a pay-per-results PR service.

We earn high-value coverage from the world’s leading online publications and news outlets.

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The best part: You only pay when you get results.

It’s the most cost-effective, risk-free and transparent way to grow your business online

Recent coverage

We regularly earn coverage from publications as diverse as these:

Achieved Placements

How can we help your brand stand out in the Interiors & Design industry?

Our pay-per-results solutions align digital PR with your business objectives, channelling trust and authority to your domain. This approach brings a huge range of business benefits, including:

  • Securing positive brand exposure and coverage in relevant publications
  • Reaching new target audiences and consumers
  • Boosting direct site traffic and visitors
  • Gaining an edge over your competitors

Our clients

Brands that we have worked with include

What successful placements look like

We use a dynamic mix of proactive and reactive strategies to earn high-value links for our clients, including:


Keeping a close eye on breaking industry news, we offer journalists unique content that taps into trending topics. For example, when Stamp Duty was scrapped in July 2020, we made sure that our client, Vanessa Arbuthnott, provided the press with top tips for home sellers, winning coverage in the likes of The Daily Express.


Expert-led editorial

Identifying a company’s experts, we leverage in-house insights to send new, relevant content to our global press list. This approach can take the form of a “how-to” guide, trend forecast or expert comment, and has successfully secured our clients coverage in the UK’s most popular online sites such as The Telegraph, The Times, Metro, Sheerluxe and Homes and Gardens.


Gift guides and product roundups

From Black Friday to Cyber Monday, we capitalise on key e-commerce sales dates to gain prime coverage opportunities for the brands we work with. For our client, Helen Green Design, we combined their expertise on interior trends with a product roundup request, gaining highly effective link placement in design destination hub, The Luxurist.



Shining a light on new industry trends and insights enables us to position clients as thought-leaders while earning high-profile coverage. This strategy can include building a consumer survey from scratch or offering analysis on the findings of a new study.



We’re always keen to chat with anyone who wants to grow their visibility through Digital PR.

What’s our process?

Our four-step process is designed to provide optimum organic growth and ROI for your business.



Getting to know your brand, KPIs and target audience, helps us understand the type of coverage that will deliver the best results for your business



If you want to stand out in today’s noisy digital landscape, effective PR must be supported by creative content. At Authority, our talented team of designers are always on hand to produce engaging on-brand assets and visuals for our campaigns.



Great content and coverage will only deliver results if it is seen and consumed.

Drawing on 20 years of experience working in the global media industry, our distribution list of press contacts is as extensive as our expert knowledge of the ever-changing online media landscape.

After identifying a business’ target publications and contacts, we apply a mix of proactive and reactive strategies to maximise the opportunity of securing quality coverage.


We’ve got experience in dozens of industries, with clients of all shapes and sizes. We can find a way to work with most budgets, so get in touch with your needs.


If you’re keen to try out a campaign – or just to learn more – get in touch using the form below