Authority is a pay-as-you-go digital PR and link-building service.

We earn high-value coverage from the world’s leading online publications and news outlets.

Do you want your beauty brand to flourish?

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We are a marketing agency with a flair for driving brand growth for businesses active in the health & beauty sector. We help brands get their voice heard within the beauty market by expanding their online visibility through digital PR and link building. Our experience is build from years of cultivated relationships – we speak to journalists across all major online publications and bloggers from niche websites every day, supplying them with fresh, engaging content written by us.

Some of the best brands have trusted our team with improving their beauty marketing strategy, website’s authority score, and rankings, driving high-converting checkouts. Regardless of what your brand identity is, your products, services, or consumers, whether you are focusing on hair care, cosmetics, makeup, skincare or other products, our digital agency has vast experience in creative writing and outreaching your content for the very best marketing results, driving exposure across other websites which in turn helps with ranking higher in Google.

How would you like it if you could benefit from higher brand exposure with a lower investment? Our pay-as-you-go system makes it as effective, less expensive to do so. Let’s talk about it!

Getting ahead on the UK health and beauty industry growth & market trends in 2021

The UK beauty consumer market is one the largest worldwide, so keeping up on health and beauty trends is crucial. That’s when a beauty PR company that focuses on high quality backlinks comes in handy! Even more so, with the current setbacks of the pandemic, adopting a creative approach to how you are marketing your beauty products is essential in a competitive e-commerce environment.

With mask usage continuing to play a central role in our everyday life, the beauty industry strives to stay afloat. From skinimalism to mask-proof makeup, vegan products, and sustainable packaging, the beauty industry trends are emerging from all angles.

Whatever your unique selling point may be, the strategy you are adopting to create awareness and draw conversions plays a central role in the success of your beauty brand. Despite today’s pandemic-related adversity, a proactive PR strategy focused on increasing your website’s authority supports your marketing efforts in generating higher returns and more brand awareness.

Let us help you meet the beauty industry’s predictions in sales which are expected to grow higher than ever before in the years to come. Secure your part in the industry sales forecast, and don’t let your competitors get ahead of you! Ask us how!


Quality PR that goes beyond beauty brands awareness

We go beyond brand awareness and focus on the commercial impact of coverage. Our Digital PR tactics generate “Google safe” links, boosting organic search visibility and achieving measurable results such as traffic, rankings, and sales. Join us in taking your PR campaign to a higher level of brand awareness, authority, and consumer outreach.

How much does a beauty marketing agency PR campaign cost?

As much as you like! We work on a performance model, so once a budget is agreed between us, our team will start writing content and begin the outreach process as we introduce your brand to our network of writers, journalists, and bloggers. You only pay for the links that we acquire!

You only pay when you get results.

We are offering the most cost-effective, risk-free, and transparent way to expand your reach and secure your beauty brand’s coverage in the e-commerce world. Let’s start planning your strategy!

Recent coverage

We regularly earn coverage from publications as diverse as these:

Achieved Placements


How can a search engine determine how popular your brand’s site is?

Think beyond social media, product advertising, bloggers, celebrity endorsement, and beauty influencers! It’s simple: based on the “votes” it gets from other popular websites. A vote in this scenario is an inbound link from another authoritative source to your website. Google sees this as a good sign that your website can be trusted as it provides good user experience and content that people find valuable. Google then rewards your website by ranking it higher in the search results so that more people can find this content that is being linked to!

The more links, the better?

That’s not necessarily so. It is also of high importance whether the link you are getting comes from an authoritative source. The higher the site authority, the better quality backlink you get, and the greater the benefits.

How important is content outreach for your beauty brand?

Content outreach is a high-value asset for your marketing strategy to bolster your website’s E-A-T score, or quality. In turn, it translates to higher rankings, search visibility, traffic, and conversions. Our healthcare and beauty specialised marketers can help reverse the decline brought upon this industry by the pandemic. As more people are forced to shop online as a result, your website needs to be ranking on the first page of Google and we can help you reach this goal!

How can our marketing campaign strategies help the beauty industry brands?

Our link-building solutions align digital PR with your business objectives, channelling trust and authority to your domain. This approach brings a huge range of business benefits, including:

  • Securing positive brand exposure and coverage in relevant publications
  • Reaching new target audiences and consumers
  • Boosting direct site traffic and visitors
  • Increasing organic traffic
  • Improving website search rankings and visibility
  • Gaining an edge over your competitors

By choosing to work with us, you get easy access to other services we provide:


Brands that we have worked with include

What successful link placement look like

A glowing review: Glo Skin Beauty

Placements in national publications


increase in overall search visibility

Our recent work supporting Glo Skin Beauty’s latest rebrand shows the benefits of Authority’s PR-driven link-building services.

Glo Skin Beauty had a new look, feel and products and wanted to amplify the hype around their brand while driving online footfall, coverage and visibility. 

We leveraged our network of influencers, journalists and tastemakers, targeting them with high-quality campaign assets. 

From expert quotes to product galleries, gift guides to product surveys, our agile approach tapped into key sales periods such as Black Friday and Christmas, as well as the latest viral beauty trends.

Within the first six months of the campaign we secured 34 pieces of coverage in the national beauty press, with titles including Glamour, Look, The Daily Express, HELLO, MSN, Red Online, Prima, You Magazine, The Sun and Elle.

This activity boosted the brand up Google’s search rankings, increased organic traffic by 28% and led to a significant uptake in sales. 

In terms of ROI, sample budgets were reduced, and organic traffic improved massively.


We’re always keen to chat with anyone who wants to grow their visibility through Digital PR.

Our pay-as-you-go model

Links (aka backlinks) play a crucial role in how your site ranks on Google and other popular search engines.

Links are Google’s most reliable measure of a website’s quality. It is hard to earn editorial coverage from mainstream and industry news sites, so a website that has links from those kinds of sites is seen as doing something right.

At Authority, we ensure every link we generate is from a trustworthy and reputable source. We focus on earning high-authority coverage. We never pay for links. The service is completely organic.

What’s our process?

Our four-step process is designed to provide optimum organic growth and ROI for your business.



Getting to know your brand, KPIs and target audience, helps us understand the types of links and coverage that will deliver the best results for your business



If you want to stand out in today’s noisy digital landscape, effective link-building must be supported by creative content. At Authority, our talented team of designers are always on hand to produce engaging on-brand assets and visuals for our campaigns.



Great content and coverage will only deliver results if it is seen, consumed and most importantly, linked.

Drawing on 20 years of experience working in the global media industry, our distribution list of press contacts is as extensive as our expert knowledge of the ever-changing online media landscape.

After identifying a business’ target publications and contacts, we apply a mix of proactive and reactive strategies to maximise the opportunity of securing quality coverage.


Additional Services

Authority isn’t an SEO agency or a digital PR firm; we combine our expertise in both areas to deliver safe, strategic and scalable link-building services. However, if required, our in-house SEO experts can offer deeper-level SEO consultation.


We’ve got experience in dozens of industries, with clients of all shapes and sizes. We can find a way to work with most budgets, so get in touch with your needs.


If you’re keen to try out a campaign – or just to learn more – get in touch using the form below