As well as our extensive network of contacts within the mainstream media and on more niche travel publications, we recognise the importance of being proactive, creating positive trade and consumer engagement to build strong relationships and inspirational brand profile with industry partners.
We have experience of working with and launching travel brands and have a strong track-record of gaining media traction, while also achieving mainstream media link wins which have had a direct impact on search engine visibility and overall business objectives.
At Authority though we don’t just believe in a creative vision of great content, but more importantly relating this back to your business objectives and KPIs.
Ideas, concepts and content that we create is always with an overall strategy in mind – who are we targeting, what do we want from them, which of your business targets is this going to help you hit?
We regularly earn coverage from publications as diverse as these:
It is this digital PR strategy and media expertise, in combination with our established networks of influencers and access to professional directories which enables us to work effectively to a payment for success model.